Last updated: 19 October 2025
Company: Grovi Media Ltd (“Grovi Media”, “we”, “us”, “our”)
Website: https://grovimedia.com/ (and related subdomains or landing pages)
Contact for privacy: [email protected]
1. Introduction
This Cookie Policy explains how Grovi Media uses cookies and similar technologies on our websites.
It tells you what these technologies are, why we use them, and how you can manage or disable them.
We aim to comply with:
- UK GDPR and the Privacy and Electronic Communications Regulations (PECR); and
- where applicable, US state laws (e.g., California CCPA/CPRA).
For details on how we process personal data more broadly, see our Privacy Policy.
2. What are cookies?
Cookies are small text files that a website stores on your device when you visit. They are widely used to make websites work, improve performance, and provide information to site owners.
Cookies can be:
- First-party cookies – set by the site you visit (e.g., grovimedia.com).
- Third-party cookies – set by other domains (e.g., analytics, ad networks).
We also use similar technologies like tracking pixels, scripts, and local storage.
3. How we use cookies
We use cookies and tracking technologies for the following purposes:
| Category | Purpose | Example Data Collected |
|---|---|---|
| Strictly Necessary | Essential for security, session management, and load balancing. | Session ID, security tokens, cookie consent status. |
| Functional | Remember user choices (region, preferences). | Language, region, form persistence. |
| Analytics & Performance | Understand traffic, user behaviour, and site performance to improve usability. | Page views, scroll depth, time on site, referrer, approximate location. |
| Marketing & Attribution | Measure campaign effectiveness, track conversions, and limit ad frequency. | Click IDs, UTM tags, referring source. |
We do not use cookies to collect sensitive information or to profile individuals beyond legitimate performance measurement.
4. Specific cookies we use
Examples of tools and technologies we may use include:
| Provider / Cookie | Purpose | Expiry |
|---|---|---|
| Grovi Media (first-party) | Stores cookie consent preferences | 6–12 months |
| Google Analytics 4 (GA4) | Aggregate analytics on traffic and engagement | 2 years |
| Cloudflare (_cfduid / similar) | Security, load balancing, DDoS protection | Up to 30 days |
| Call-tracking provider (Twilio / CallRail) | Track which page or campaign generated a call | Session or up to 1 year |
| LinkedIn / Meta pixels (if used) | Measure partner campaign performance | Up to 2 years |
We review our cookie list regularly as tools or vendors change.
5. Managing your cookie preferences
When you first visit our site, you’ll see a cookie consent banner that lets you:
- Accept all cookies
- Reject non-essential cookies
- Manage your preferences by category
You can change your choices at any time using the Cookie Preferences link in our footer.
You can also control cookies in your browser:
| Browser | Manage Cookies |
|---|---|
| Chrome | Settings → Privacy & Security → Cookies & Site Data |
| Edge | Settings → Cookies and Site Permissions |
| Safari | Preferences → Privacy |
| Firefox | Options → Privacy & Security |
| Mobile browsers | Check device privacy settings |
If you block all cookies, parts of our website may not function properly.
6. Third-party cookies
Some pages may include content or scripts from third parties (e.g., analytics, embedded forms, call-tracking scripts).
These providers may set their own cookies or collect data directly under their own privacy policies.
We recommend reviewing the privacy policies of any third-party services you interact with through our site.
Typical third-party partners include:
- Google (Analytics, Tag Manager)
- Cloudflare (security/CDN)
- Call-tracking vendors (Twilio, CallRail)
- Marketing pixels (LinkedIn, Meta, optional)
We require our vendors to respect data protection laws and only process data under contract.
7. Retention and expiry
Cookies have different lifespans:
- Session cookies – deleted when you close your browser.
- Persistent cookies – remain until they expire or are deleted manually.
We set reasonable expiry durations based on purpose (typically 1 day to 24 months).
8. Legal basis for using cookies
Under UK law:
- Strictly necessary cookies can be used without consent.
- All other cookies (analytics, functional, marketing) require consent before activation.
When you consent via our banner or preferences tool, you authorise us to use those categories until you withdraw consent.
9. Changes to this policy
We may update this Cookie Policy periodically to reflect new tools or regulations.
The “Last updated” date at the top will always show the latest version.
Material changes may also be noted on our website or via the consent banner.
10. Contact us
If you have questions about this policy or our use of cookies:
Email: [email protected]
We aim to respond within 48 hours.